$2,000
A nurse training people how to take care of elderly parents.
You already give this away for free.
You've earned the right to charge for what you know. Let's make it easy.
Does "Got 5 minutes?" always turn into 40? That's a talk you haven't built yet.
You've done the panel, the podcast, the lunch and learn. People nod, a couple come up after and say "that was great," and then nothing happens. You've been doing it so long it doesn't feel special anymore. It's just a regular Tuesday.
You will get a few emails from Antonio about building your keynote. Unsubscribe any time. How we use your information
The process behind 400+ keynotes, for organizations including Google, McDonald's, Visa and Lincoln Financial.
They stopped giving it away
$5,000
A financial planner running a corporate workshop on the retirement mistakes he has watched families make for twenty years.
$100
Someone who worked out how to win six competitive fellowships, charging her classmates to sit in a library and learn her process.
Nothing magic. They knew something useful and put it in a shape somebody could book. You've done the first part.
You've already been in the room
The client pitch. The association lunch. The workshop a company booked for its team. The podcast. The webinar. You've stood up and shared what you know in rooms like these for years, and most of it was free.
None of that was wasted. It's your material. Now it gets a shape: a talk that's yours, a description you can send, and one sentence people repeat after you leave. That's what gets you booked, hired and paid.
What is actually stopping you
You know your stuff. That was never the problem. You've got too much to say and no container to hold it, so the talk turns into a tour of everything you know. So you wing it.
You’ve got the material. You just don’t have the talk yet.
I came into Build Your Keynote with too many ideas, not too few. The questions kept pushing underneath my polished answers until I found connections I genuinely hadn't seen before. I didn't just leave with an outline. I left understanding more clearly what my work is actually about.
How it works
01
Answer the questions
Eight sections, one question at a time. It's a guided interview, run by AI and built on the questions Antonio asks his private clients. Type it or tap the mic. When an answer is thin, it asks about the exact thing you said.
02
Stop whenever you like
Everything saves as you go. Section one takes about 20 minutes and earns your first card. Close the tab, come back next week, and you land right where you left off.
03
Get your three documents
Built from your answers and checked before you see them. Nothing made up. Every word starts as something you said.
What you walk away with
Your core insights
Twelve to fifteen of your strongest ideas, each with a title and a real explanation. The stuff you know from experience that most people haven't figured out yet. Everything else you write and say comes from here.
Your program description
A full version, 500 to 750 words, and a short one of 150. It's what you send when someone asks "what do you speak about?" and what gets you hired when you're not in the room.
Your keynote outline
Three acts that put your stories and frameworks in an order that moves a room. Not a script. A structure you can rehearse from, deliver from and keep refining.
Bonus
The Road Map to Getting Paid
Eight steps in the order they actually happen. Where your first paid bookings come from, the email that gets you introduced, what to charge and how to ask, and 30 places that book speakers. It opens the day your three documents are done.
This is for you if
- You've given talks, run workshops or done podcasts, and you know it should be doing more for your business.
- Someone asks what you speak about and you still kind of wing it.
- You've got years of expertise and a talk that's mostly your résumé read out loud.
- You've been undercharging for what you know, or not charging at all.
This is not for you if
- You want someone to do the thinking for you. You bring the honesty. The process does the rest.
- You're looking for a quick hack. This asks for real answers.
From my 1:1 coaching clients
Within two weeks of working with him, I got two inbound leads for international speaking gigs. I've never had any inquiries for international speaking gigs until I worked with him. He gets my highest recommendation.
What you get. What it costs everywhere else.
| What you get | Value |
|---|---|
| Core Insights and Themes: 12 to 15 titled ideas that define your point of view. What a messaging strategist builds. | $2,500 |
| Program Description: the 500 to 750 word version and the 150 word version. The thing you send when someone asks. | $1,500 |
| Keynote Outline: three acts, 45 to 60 minutes, your stories mapped into a talk. What a speechwriter charges for. | $5,000 |
| Total | $9,000 |
| Or: I do it with you. Ninety minutes, three times. A handful a year. | $10,000 |
| Build Your Keynote today | $199 |
I'm not making these numbers up. That's what these three things cost when you buy them from people who do this for a living.
Build Your Keynote
$199
One payment, yours to keep. Not a course, not a subscription. Founding price: it goes to $495 at public launch.
Get the full processThe refund promise
I want you walking out of this with a keynote, not a refund. So here's the deal.
Take 14 days. Do the work. If you built the thing and it still wasn't worth it, show me what you made and I'll refund you in full.
The only thing I ask is that you actually showed up. That's fair to you and it's fair to me.
Antonio Neves
Who built this
Antonio Neves has delivered 400+ keynotes for organizations including Google, McDonald's, Visa and Amazon. Before that he was a TV journalist with NBC, PBS and MTV Networks. He's the author of five books.
His first talks paid him in coffee and every once in a while something like $250. His work now is helping people find the story they didn't know they had. This is the process he uses with private clients, built so you can do it yourself.
Questions
Does this only work for keynotes?
No. The same three documents work for workshops, trainings, webinars, client sessions and anywhere else you stand in front of a group. Keynote is just the name.
What if I do not want to be a speaker?
Good. This is not about becoming one. It is about organizing what you know so you can share it with people who need it and be paid for the value you create. Whether that ends up being a keynote, a workshop, a training or a webinar is up to you. The same three documents work for all of them.
Will it write my keynote for me?
It builds a professional keynote outline from your own answers. You review them and make them yours. That's the point. The best talks sound like the person giving them.
Do I need to be good with AI tools?
No. You answer questions in plain language and it does the rest. Nothing to set up, nothing to paste, nothing to learn first.
Why not just do this with ChatGPT or Claude?
Ask a chatbot for a keynote and you'll have one in ten seconds. It'll sound like everybody else's, because it's built from everybody else's. This asks you questions, the same ones Antonio asks his private clients, and it never writes for you.
How long does it take?
Section one takes about 20 minutes. There are eight sections, and you don't have to do them in one sitting. Everything saves, and you pick up right where you left off.
What if I am not sure my expertise is valuable enough?
That is the most common thing Antonio hears, and it is almost always wrong. The thing you could talk about for an hour without notes is usually the exact thing somebody else has been stuck on for months.
How do you structure a keynote speech?
Three acts. Where things are now, what breaks that open, and what becomes possible. Most advice you will find online stops at 'strong opening, clear middle, memorable close,' which is true and useless. The work is deciding which of your stories carries which act, and that depends on what you actually know. That is what the eight sections sort out.
How do I find my keynote topic?
You already have it. The thing you could talk about for an hour without notes is usually the exact thing somebody else has been stuck on for months. The problem is never a shortage of material. It is that you have too much to say and no frame to organize it.
How much should I charge for my talk?
Less than you want and more than you think. A nurse training caregivers charged $2,000. A financial planner running a corporate workshop charged $5,000. The number follows the room, not your résumé.
What is a speaker program description?
The page that gets you hired by event planners and bookers when you're not in the room. Most read like a bio. Yours tells a booker what changes for their audience. You get a 500 to 750 word version and a 150 word version.
Do I need to already be good at speaking?
No. This is not delivery coaching. Nothing here is about your hands, your pacing, or your nerves. It organizes what you know into something worth standing up and saying. Delivery is a separate problem and an easier one.
How is this different from a speaking course?
A speaking course teaches the business: booking, pitching, fees, a demo reel. This does the part that comes first. It gets what's in your head onto the page in a shape you can use.
Is there an AI tool that builds a talk instead of slides?
Most AI presentation tools make slides. This does the harder half first. It interviews you about what you know, then builds your insights, your program description and your outline from your own words. Slides come last.
I already have a talk. Is this for me?
Yes. Most talks are a tour of everything someone knows. This finds the one idea that's yours, the stories that carry it, and the sentence you'll use when someone asks what you speak about.
Not ready to start today?
Leave your email and Antonio will send you straight talk on getting paid to speak, and the occasional look at what he is building. Unsubscribe any time.
You've been giving it away for free. Let's build it, package it and position it.
You will get a few emails from Antonio about building your keynote. Unsubscribe any time. How we use your information
Section one is free. No card.
Get the rest whenever you're ready.